branding
Auddia is an audio platform currently being developed.
In order to appeal to a younger audience, I wanted their logo to have a futuristic and bright feel. I also crafted a custom lowercase font for this project. Because this is for an audio company, I made the counter-spaces of the "a" and "d" resemble earbuds.
Vodacast is an interactive podcasting app. My company crafted the name "Vodacast" from the Czech word for water, "voda", and "cast" from podcast.
I chose the muted gray-blue to mimic the water theme as well as give the brand an enlightened feel. I explored wave and water imagery in each of the logos I produced.